we’re your mood science partner

Take charge and reach your mood wellness goals with hue. As mood experts,
 we've done extensive research and development to make mood wellness fun and simple.
 So that you can enjoy moments of self-care throughout your day, effortlessly!

science-backed, from nature

Active ingredients made by
nature, researched by experts across the globe

tastes good for every mood

Uniquely crafted flavours
paired with natural
mood-boosting ingredients

delightfully fun experiences

Joyful goodness that's
easy to enjoy throughout
your day, every day

science-backed, from nature

Active ingredients made by
 nature, researched by experts across the globe

tastes good for every mood

Uniquely crafted flavours
 paired with natural
 mood-boosting ingredients

delightfully fun experiences

Joyful goodness that's
 easy to enjoy throughout
your day, every day
Learn More

shop our full range

Moods come in all shapes and sizes and so do our hues. Explore our range of delightful forms and discover the many different experiences you can enjoy, any time, every day!

chew

Goodness-filled chewy delights

burst

Spoonfuls of bursting goodness

pop

Popping with a refreshing sensation

Shop all formats

find your hue

Discover our spectrum of moods to find the hue that's right for you!

Calming

A hue that soothes your mind, for peace, calm and tranquility

Shop:
burst

ENERGISING

A hue that builds your physical and mental strength to seize the day

Shop:
chew

FUFILLING

A hue that radiates warmth and joy, filling you with lasting contentment

Shop:
burst

UPLIFTING

A hue that evokes rewarding excitement and a sense of pleasure

Shop:

Calming

A hue that soothes your mind, for peace, calm and tranquility

Shop:

burst

Energising

A hue that builds your physical and mental strength to seize the day

Shop:

chew

Fulfilling

A hue that radiates warmth and joy, filling you with lasting contentment

Shop:

burst

Uplifting

A hue that evokes rewarding excitement and a sense of pleasure

Shop:

chew burst pop

Shop all moods

Where You've Seen hue

A Brand with a Cause

At hue, we believe in more than just great products - we believe in making a positive impact.

That’s why with every order, $0.50 goes to Limitless, a non-profit organization dedicated to empower youths struggling with mental illness, poverty and social inequality.