About Us

life turns dull and grey as we get caught up in the daily grind, affecting our mood and leaving us feeling stressed drained and uninspired.

as humans, we’re wired to seek out vibrant colours, both from outside and within — we crave variety that matches unique rhythm of our daily mood.

that's where we come in. is your mood science partner. we understand the science of moods and know just how to give you the boost you need throughout your day!

we're your mood science partner

hue is your wellness journey partner that understands the science of moods. We know how to give you the boost you need to take charge of your mood and feel good throughout your day.

led by science & research

We partner with leading laboratories and research facilities across the globe to conduct extensive studies on traditional ingredients — the same ones used in traditional medicines and practices across communities in Asia and the world.

take charge of your mood

Our findings uncovered many new and surprising benefits that let you take charge of a spectrum of moods when taken regularly, alongside promoting general everyday health and wellness that generations of people have relied on.

moods made snackable

We also set out to ensure that hues fit effortlessly into your daily life, by making them delightfully snackable as you chew, pop or sip on them. Experience its wonderful benefits, unique flavours, and surprising textures — we believe wellness should be anything but boring!

led by science & research

We partner with leading laboratories and research facilities across the globe to conduct extensive studies on traditional ingredients - the same ones used in traditional medicines and practices across communities in Asia and the world.

take charge of your mood

Our findings uncovered many new and surprising benefits that let you take charge of a spectrum of moods when taken regularly, alongside promoting general everyday health and wellness that generations of people have relied on.

moods made snackable

We also set out to ensure that hues fit effortlessly into your daily life, by making them delightfully snackable as you chew, burst or pop them. Experience its wonderful benefits, unique flavours, and surprising textures - we believe mood wellness should be anything but boring!